Claudia Ugarte

Claudia Ugarte is a prominent strategist in marketing and leadership, with a cross-sector trajectory spanning the business, public, and diplomatic fields. As CEO and founder of Innova-T Latam and Positive Mindset, she drives innovation, well-being, and sustainable development with purpose in Latin America.

She has held key positions in various institutions, including Marketing Director at San Marino Shopping, Vice Consul of Ecuador in Buenos Aires, Strategic Marketing Director and Sector Brand Coordinator at the Ministry of Production and Foreign Trade. Additionally, she has served as Sales Manager at Coloncorp and is a founding member of the Ecuador Space Society.

Throughout her career, she has led public-private partnerships, strategic marketing campaigns, and international events alongside prestigious companies such as Google, Audi, Nokia, Telefónica, AWS, Claro, and IBM, among others. Her approach combines strategic vision, creativity, and purpose, positioning her as a benchmark in innovation with social impact.