PUBLICIST
INTERNATIONAL PUBLICIST EXPERT
Ida María is a distinguished Peruvian publicist with over twenty years of experience, having worked in both the public and private sectors. Throughout her career, she has collaborated with five ministers of the most sensitive portfolios in her country, including the Ministry of Women and Vulnerable Populations and the Ministry of the Interior. Additionally, she has held important roles in supervisory agencies for infrastructure and agriculture.
In the field of international cooperation, she has led the Image and Communications offices in projects with entities such as the United Nations Development Programme (UNDP), the Inter-American Development Bank (IDB), and CESVI (in Italian: “cooperazione e sviluppo”, cooperation and development). Thanks to innovative strategies, she has successfully generated solid positioning and reputation among the general population and beneficiaries, far exceeding the expected goals.
Her extensive experience in Public Relations and communication strategies has allowed her to collaborate with renowned international companies and figures, such as CNN en Español, Cala Enterprises, Proyecto Gustu (Bolivia), Comune Castel Di Casio, Bologna (Italy), TeaLand (Costa Rica), and Claus Meyer, baker, chef, presenter, and co-founder of the New Nordic Cuisine (Denmark). Furthermore, she manages talents such as Sandra Ferrinni, international speaker on human trafficking (Uruguay), Luis Matías Santos, renowned paper sculptor (Spain), and Ana Romero, LinkedIn TOP Voice, author for Grupo Planeta, and founder of Mujeres Power (Peru).
Ida María is also an entrepreneur, producer, and planner of VIP events at national and international levels. Her outstanding press management and networking skills have enabled her to build a high-profile contact network across various sectors, including media, politics, and private corporations, both in Peru and globally.
She holds a solid educational background in Advertising, with specializations in Strategic Negotiation, International Marketing, Communication for Development, Protocol, and Television Production and Editing. She continues to develop her career from the city of Lima, Peru.